From Sensory Logic:
"Sensory Logic quantifies and analyzes the emotions shown by consumers, executives, politicians, professional athletes, witnesses, and others, to learn what their faces reveal about the emotional responses to stimuli/situations, as well as their personalities."
From Fast Company:
"Fast Company, exclusively, met with [Dan] Hill [president of Sensory Logic] to understand his methodology and get an initial read and deconstruction of the Republican faces of 2012. This first-ever facial coding of the full presidential field is based on Hill’s methodology, which correlates 23 Facial Action Units to 7 Core Emotions plus the widely accepted Big 5 Personality Traits model producing Sensory Logic’s EmoTraits®. [The methodology builds off of a 19th century foundation laid by biologist Charles Darwin and refined more recently by Paul Ekman.]"
Fast Company's much deeper analysis can be can read here.
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| Credit: Doogie Horner/ Fast Company/Sensory Logic |



