I have to guess this is really pissing off he peeps in Auckland, New Zealand. Bad enough they are dealing with the horrific earthquake in Christchurch, now they have to put up with advertising being imprinted on their thighs! Superette, a boutique chain, wanted to promote its short shorts sale. Their ad agency came up with this gem.
From ad agency DDB: "We put indented plates on bus stop, mall, and park benches, so that when people sat down, the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created, with thousands of imprints being created and lasting up to an hour."
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