Dell marketing stunts ends with SWAT team

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There is dumb and there is dumber. Two Dell employees must truly believe the saying"There's no such thing as bad publicity". They put together a hostage-themed marketing stunt to market the Dell Streak tablet and it went very, very wrong.

A Dell sales manager dressed in a biker costume complete with black mask while carrying two metallic objects. He then told people at Dell's Round Rock headquarters to "go to the lobby."

The Round Rock SWAT team responded to multiple 911 calls of a suspect inside of one of the Dell campus buildings. When officers stormed the place, they say one man refused to comply with officers. 11 minutes into the situation police finally determined the masked man and another man were part of an in house marketing plan but had not told anyone about it.

Now that's marketing! Sounds more like an episode of The Office.

Related articles

• SWAT team cuffs masked Dell flack for 'deadly' tablet promo (go.theregister.com)
• Dell Streak PR Stunt Goes Horribly Awry, Leads to Arrests (pcworld.com)