The Cry Baby is on sabbatical ....

Friday, April 1, 2011

Starbucks releases "Mobile Pour" App

From the Starbuck's press release:

"We've all been there. You’re walking down the sidewalk with a huge craving for Starbucks coffee with no time to find a location and buy one (no "there’s a Starbucks on every corner" jokes, please).
What if the solution was as easy as whipping out your smartphone to have one delivered to you without missing a step? Well now it is that easy, inspired by your ideas on we’re proud to introduce the exciting new Starbucks® Mobile Pour service that puts baristas on scooters. In seven of the largest cities around the country, we’re sending out two scooter baristas per every square mile to ensure speedy service.
We've even made ordering easy with our Mobile Pour app for your smartphone. Simply download it, allow it to pinpoint your location, select your coffee order and keep walking. Your fresh, hot Starbucks brew will be in your hands before you can say abra-arabica.
Click on picture to activate the demo
What's more, the Starbucks® Mobile Pour is only the first exciting development of our new mobile replenishment strategy. In the coming months we'll be introducing several other exciting (can you say "mall" and "rollerblades") initiatives that make getting your Starbucks coffee easier than ever."

The date of the release. April 1, 2011. Chalk it up to April Fools!


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