3D comes to the porn world: Penthouse 3D launching

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Penthouse Magazine announced it is launching the first porn 3D high-definition channel in Europe named Penthouse 3D. The channel will offer its adult content programming daily from 11 p.m. until 5 a.m.
 No word yet on a U.S. launch.

The content –– both hardcore and softcore –– is described as "100 percent Full 3D Native HD."  Rival magazine Hustler is also expected to launch a 3D channel in March and Playboy is rumoured to be considering 3DTV as well. Was there any doubt that the early adapters of this new/old technology would be the porn industry?